Role of Event in Promoting Cultural Heritage at Museums: Insights from Artisans and Visitors at LLDC Winter Fest in Cultural Museum

Abstract: This paper delves into the realm of museum management, specifically focusing on the role of events like art and craft exhibitions, musical concerts, folk dance performances etc. in promoting local art and craft, cultural heritage and engaging visitors. By interviewing both Artisans and visitors, this study seeks to gain valuable insights into the effectiveness of such events in fostering a deeper appreciation for art and craft, as well as enhancing the overall museum experience. Findings shed light on the potential benefits that these events and exhibitions possess in preserving cultural heritage, building community connections, and inspiring creativity among visitors. Keywords: Museum, Events, Artisans, Winter Fest, Cultural Heritage JEL Classification Number: F31, F41