THE EFFECTIVENESS OF DIGITAL ADVERTISING ON MODERN CONSUMER BUYING BEHAVIOR WITH REFERENCE TO AIRTEL

The purpose of advertising is to influence viewers, readers, or listeners to take some kind of action. In order to convince prospective consumers to buy or use that specific brand, it contains the name of the product or service and how it may benefit the consumer. As mass manufacturing increased in the late 19th and early 20th centuries, modern advertising evolved. Through branding, which is the practice of repeating a product name or image in an attempt to have customers identify the brand with relevant attributes, commercial marketers often aim to boost the consumption of their goods or services. These messages may be sent using a variety of media, including new media like websites and text messaging, as well as more conventional media like newspapers, magazines, radio, television, and direct mail. An advertising agency may post advertisements on behalf of a business or other entity. Political parties, interest groups, religious institutions, and governmental organisations are examples of non-commercial advertising that invest funds to promote goods and services other than consumer goods. Public service announcements and other free forms of persuasion may be used by nonprofit organisations