THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOUR AND PURCHASING DECISIONS WITH REFERENCE TO L.G

Customers make purchases in order to satisfy needs. The wealth of products and services produced in a country make our economy strong. All the behavior of human beings during the purchase may be termed as “buyer behavior”.. In this article there is a view about birth of buying ideas, what is buyer behavior, How consumer buy, why consumer buy, types, Decision process, Motives, conclusion. Consumer is the king and it is the consumer determines what a business is; therefore a sound marketing programmed start with a careful analysis of the habits, attitudes, motives and needs of consumers. In particular a marketer should find answer to the following questions: Mr. A owns scooter. The scooter is causing dissatisfaction because of some defects or troubles in it. He decides to replace it with another scooter. He anticipates the idea of a trouble free and dependable scooter. He decides not to buy a scooter of the same make, because of dissatisfaction and lack of confidence. Thus a thought seed about a new scooter is born in him, the moment he thinks, “I must replace the scooter “ the buying ideas come up. With the thought in his mind, he thinks of the benefits. And this leads to further thinking: what sort of a scooter will give the benefits, he wants. The benefits make the desire. He may buy any one of many makes of scooter, which can give the desired benefits. He makes enquiries and observe through talking to his friends. He reads advertisement about the new scooters. He chooses one with all the possible advantages and which is wholly dependable. Mr. A is a prospective customer to a dealer. Customers make purchases in order to satisfy needs. Some of these needs are basic and must be filled by everyone on the planet (e.g., food, shelter) while others are not required for basic survival and vary depending on the person. It probably makes more sense to classify needs that are not a necessity as wants or desires. In fact, in many countries where the standard of living is very high, a large portion of the population’s income is spent on wants and desires rather than on basic needs