Marketing system and consumer attitude towards pangas fish in selected areas of Mymensingh district

This study aims to examine the marketing system and consumer attitudes towards pangas fish in selected areas of the Mymensingh district. It is based on primary data collected from three upazilas: Trishal, Muktagacha, and Sadar. A total of 108 samples were randomly selected, including 10 fish farmers, 10 beparis, 10 aratdars, 10 paikers, 20 retailers, and 48 consumers. The study identified four different channels in the current pangas fish marketing system. Consumers generally expressed a positive attitude towards pangas fish. However, a greater quantity of fish needs to be produced to bridge the gap between supply and demand. The study revealed that while many appreciate its affordability, taste, and year-round availability, concerns about farming practices, especially the use of poultry litter, were notably raised. Both producers and traders reported several challenges, including insufficient knowledge and technical support, a lack of quality fingerlings, high prices for various inputs, inadequate transportation and communication facilities, price instability, and a lack of market information. The findings indicate that the marketing of pangas fish is a profitable business. Based on these insights, several recommendations were made to improve the marketing of pangas fish in the country.