A STUDY ON THE USAGE AND SATISFACTION OF MOBILE BANKING SERVICES AMONG RURAL CUSTOMERS

In today’s digital era, mobile banking has become an essential tool for financial transactions, especially in rural areas where traditional banking services are limited. This study aims to examine the usage pattern and satisfaction level of rural customers with mobile banking services. Primary data were collected from 100 respondents using a structured questionnaire. Statistical tools such as percentage analysis, ranking test and chi-square test were used to analyze the data. The findings show that most rural customers use mobile banking due to its ease of use and speed. However, there is a need for improvement in customer service, app design, and regional language support. The study also finds that demographic factors such as gender, education, and income influence mobile banking usage. This study suggests that awareness programs, better digital access, and simplified apps can further enhance mobile banking adoption in rural areas.