A Study of the Challenges Faced by Consumers in Using Voice Search and Voice Assistants and by Digital Marketers in Voice Search Optimisation
Abstract: In today’s digital world, Voice Search has become popular among users & businesses. The evolution of voice search technology has had a significant impact on both digital marketing strategies and consumer behavior. As of today, the most used personal voice assistance services are Google Voice Assistant, Siri from Apple, Cortana from Microsoft, Bixby from Samsung and Alexa from Amazon.
Institutions
- Marketing Science Institute (US)
- Agricultural Marketing Service (US)
- STS International (US)
- American Marketing Association (US)
- Marymount University (US)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2025-04-30
- DOI
- https://doi.org/10.5281/zenodo.15694824
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 0.00