Traditional Costume in the Light of Advertising and Promotion: The Wedding of Tlemcen as a Model

This study aims to track some features and foundations of the Tlemcen dialect and language movement, and the promotion of tourism through various media, including linguistic vocabulary, traditional crafts, and cultural aspects. By exploring our heritage and its historical contributions, we focus on the remnants of the Tlemcen wedding and its structured elements as another building block of our ancient civilization. We seek to delve into the artistic and semantic aspects of terms and designations, particularly those related to the use of language, culture, and tourism. This phenomenon necessitates an in-depth examination of the Tlemcen wedding’s significance, origins, and intellectual and civilizational references to ultimately determine its heritage value.