Factors Influencing Online Shopping Among Students: A Study on Pandharpur City

Abstract Online shopping plays a crucial role in students' purchasing habits, and is influenced by factors such as convenience, price, trust, social media, and security concerns. This study examined the important factors affecting online shopping habits among students in Pandharpur, Maharashtra. This research primarily aims to promote online shopping behaviors among students, assess the relative importance of these factors, and provide insight into how companies can better meet the needs of student consumers. descriptive research design was implemented, and 50 students from different educational institutions in Pandharpur were surveyed using a structured questionnaire. Descriptive statistics were used to analyze the feedback words presented in tabular format to highlight the extent to which these factors influence them. This research highlights the significant role of social influence in shaping Online Shopping decisions descriptive research design was used to study the factors influencing online shopping among students.Descriptive statistics were utilized to analyze the data. Findings indicate that convenience is the most significant factor affecting online shopping decisions, followed by price sensitivity and trust. The study highlights the role of social influence in shaping online shopping behaviors among students. Recommendations for businesses include offering exclusive student discounts, enhancing product quality assurance, and improving delivery logistics to cater to the needs of student consumers.