Consumer Preference Towards Buy Now, Pay Later (BNPL) Schemes in Online Shopping

The rise of e-commerce has led to the increasing adoption of digital payment solutions, with Buy Now, Pay Later (BNPL) schemes emerging as a popular alternative to traditional credit options. BNPL allows consumers to make purchases instantly and defer payments in interest-free installments, enhancing affordability and convenience. This study explores consumer preferences towards BNPL services in online shopping, analyzing key factors influencing adoption, such as convenience, financial flexibility, trust, and risk perception. This research contributes to the understanding of emerging payment trends, offering valuable implications for businesses, policymakers, and financial institutions in the digital commerce ecosystem.