The Empact of E-Marketing on Airlines Industries in Oman

It is crucial for companies to keep up with technological advancements. They need to continually develop themselves in the field of technology and harness it correctly. This way, they will be able to protect themselves in a highly competitive environment. Aviation is one of the sectors in which many people invest, playing a significant role in the development of local and global economies. The aviation sector holds great importance in the policies and strategies of nations. In the digital age, new marketing methods are being created in various fields. Since technological transformation has become global, all companies are trying to adapt to this situation in one way or another. Thanks to E-marketing, a larger number of consumers can be reached compared to traditional marketing. The aviation sector captures the curiosity of consumers through E-marketing strategies. In this study, we discussed how the aviation sector exploits digital marketing and the impact of new strategies on the aviation industry. We also mentioned some strategies and platforms that may help aviation companies achieve the highest possible benefit and reach the largest possible target audience. We conducted a survey with some questions that may assist aviation companies in making decisions to promote using the latest marketing methods (E-marketing).