Neuroscience and Branding: How Korean Ads Leverage Emotional Triggers in Global Markets

This paper explores how Korean brands use emotional and neuroscience-based strategies in advertising to connect with global audiences, focusing on case studies from Samsung, Laneige, and Hyundai. Through visual analysis and marketing theory, the study highlights how emotional triggers shape consumer perception and brand loyalty. It contributes to the growing field of neuromarketing and cross-cultural branding and is particularly relevant for marketing students, researchers, and brand strategists interested in Korean market innovation.