IMPROVEMENT OF DENTAL CLINIC MANAGEMENT: IMPLEMENTATION OF A BALANCED SCORECARD

The article is devoted to the analysis of modern approaches to the management of dental clinics using a balanced scorecard (BSC). The features of the competitiveness of clinics in a market environment are considered, including the influence of internal and external factors. The study analyzed the operational processes of municipal and private medical institutions, adapted the BSC to take into account the specifics of the dental industry. The implementation of the BSC management system allowed us to optimize business processes, improve the quality of services and customer satisfaction, and ensure the strategic sustainability of medical organizations. The proposed methodology includes the integration of key performance indicators (KPI) and process performance indicators (PPI), which contributes to the development of clinics and the modernization of the national healthcare system.