OPTIMIZING SUPPLY CHAIN PERFORMANCE IN QUICK COMMERCE THROUGH STRATEGIC SUPPLIER RELATIONSHIPS AND TECHNOLOGY INTEGRATION

Quick commerce (q-commerce) has modernized the way retail functions and supply chain operates through expedited delivery of goods approaching an instant service. Q-commerce requirements low the supply chain to execute flawlessly with excellent supplier networking for swift restocking unhampered by expenses while leveraging AI together with IoT and blockchain for optimized visibility and operational excellence. This paper examines how the combination of strategic supplier cooperation with technological systems boosts supply chain capabilities in qcommerce. The research analyzes present-time data exchange with automated systems and vendor relationships to establish a method for both maximum operational efficiency and the simultaneous achievement of speed and cost-efficiency along with sustainability in the highly competitive q-commerce sector.