Boris Godunov: mechanisms for asserting power

The article examines the strategy of legitimizing Boris Godunov’s power in the context of the dynastic crisis of the late 16th century. The author analyzes the political mechanisms used by Godunov to establish himself on the throne, including administrative resources, interaction with key social groups and the formation of the ideological image of the ruler. Special attention is paid to early forms of political propaganda and communication aimed at consolidating support in society. The article reveals the features of the political struggle, emphasizing the importance of power mechanisms that adapt to the conditions of the medieval information environment.