Digital Transformation in Sports Media: Integrating OTT Platforms and Social Media for Broadcasters

The advancement in the digital technologies has reshaped the sports media in general. With Over the Top (OTT) platforms and social media networks playing a very important role in the sports industry regular broadcasting network has started digitalization to enhance fan engagement and add new features. This paper explores the impact of digital transformation in sports media, focusing on the convergence of OTT platforms and social media for broadcasters. It discusses the methodologies employed, challenges faced, and future trends that can shape the industry’s trajectory.