A STUDY ON FACTORS AFFECTING CONSUMER SATISFACTION TOWARDS EVS

The growing significance of electric vehicles (EVs) as a green alternative in the transport industry is based on attaininguniversal consumer satisfaction. This study explores the various determinants of consumer satisfaction with EVs,focusing on critical factors such as vehicle performance, the convenience and efficiency of charging stations, cost-savingadvantages, the impact of government policies, and the influence of technological progress. The research concentrateson Hyderabad and Secunderabad geographic regions, both in Telangana, India, and it includes feedback from a sampleof 70 users of EVs such as professional taxi drivers, owners of personal vehicles, and students to offer a broad overviewof user experience and attitudes. Primary data were gathered by means of a survey using a questionnaire, and thequantitative research paradigm was used in analyzing and interpreting consumer responses.The outcomes of the research underscore the overwhelming significance of cost-effectiveness, best battery life, andaccessibility of convenient charging points in forming overall customer satisfaction. While the environmental benefitsand lower running costs of EVs are appreciated by respondents generally, there remain major challenges to be overcome.These challenges include concerns related to lengthy charging times, the limited availability of charging stations, andthe high initial investment required for EV acquisition. Against this background, the study identifies the need to enhancecharging stations, promote improved battery technology, and develop conducive government policies towards speedingup EV uptake. The findings obtained through this study aim to provide informative insights that could guidepolicymakers, manufacturers, and service providers on how best to improve EV-associated services with the aim ofpromoting maximum customer satisfaction.