A Study of Awareness, Challenges and Employment Opportunity in Tourism Education

Abstract Awareness, obstacles, and job prospects in tourist education are the foci of this research. The tourism business is rapidly growing and is a major employer in today's globally mobile and culturally diverse workforce. This research seeks to understand how both students and teachers see tourism education, the difficulties they encounter, and the opportunities it presents for professional growth. This study investigates the awareness, challenges, and employment opportunities associated with tourism education in India, a sector that is rapidly expanding and playing a crucial role in global employment. Using a descriptive research design, the study gathered data through stratified random sampling from 150 respondents. Primary data was collected via standardized questionnaires, while secondary data came from published literature and official sources. Percentage analysis was employed to interpret the data. The findings reveal moderate awareness among students regarding tourism careers, with educators citing outdated curricula, lack of practical exposure, and poor industry-academic collaboration as major challenges. Industry professionals emphasized the demand for skill-based training and stronger ties between education and employment sectors. The study concludes that while tourism education holds vast potential, reforms in curriculum, improved infrastructure, and enhanced awareness are necessary to fully realize its benefits for employment and career development.