IMPLEMENTATION OF ENTREPRENEURIAL IDEAS AMONG STUDENTS: FUNDAMENTAL DIRECTIONS IN ENTREPRENEURIAL ACTIVITY

This article investigates the conceptual and practical aspects of fostering innovative entrepreneurial activity within institutions of higher education. It argues that successful entrepreneurial engagement is invariably underpinned by clearly defined, well-structured ideas and characterized by proactivity and risk tolerance. Particular emphasis is placed on the notion that entrepreneurial ideas—especially those derived from individual innovative initiatives—must be systematically developed to account for both comprehensive and partial coverage of the production or service process. The study delineates the principal vectors of entrepreneurial activity in which such fragmentary ideas can be effectively implemented. Moreover, the paper examines the pedagogical efficacy of modern educational strategies aimed at equipping future professionals with entrepreneurial competencies. These strategies include personality-centered, axiological, activity-oriented, individualized, professionally-technological, contextual, cognitive, and task-based approaches.