GLOBALIZATION AND ITS IMPACT ON SMALL AND MEDIUM ENTERPRISES (SMES)

This article examines the impact of globalization on small and medium-sized enterprises (SMEs). In a globalized world, SMEs face both new opportunities and challenges. Globalization opens up new markets, reduces production costs, and fosters innovation, but it also increases competition, requires adaptation to cultural differences, and complicates logistics. The article discusses both the advantages and the challenges SMEs encounter in the context of global competition, and offers recommendations for overcoming these obstacles.