PERSUASIVE STRATEGIES IN UZBEK AND ENGLISH ECONOMIC ADVERTISEMENTS

This article presents a comparative analysis of pragmatic persuasive strategies used in Uzbek and English economic advertisements. Based on pragmatic theory, linguistic features, cultural context, and the effectiveness of linguistic devices in advertisements are examined. The research identifies similarities and differences between the two languages, providing practical insights for advertisers and linguists.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-08
DOI
https://doi.org/10.5281/zenodo.15173955
Primary Topic
Historical Economic and Social Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

PERSUASIVE STRATEGIES IN UZBEK AND ENGLISH ECONOMIC ADVERTISEMENTS

Zenodo (CERN European Organization for Nuclear Research)
Historical Economic and Social Studies
article

PERSUASIVE STRATEGIES IN UZBEK AND ENGLISH ECONOMIC ADVERTISEMENTS

article en

Abstract

This article presents a comparative analysis of pragmatic persuasive strategies used in Uzbek and English economic advertisements. Based on pragmatic theory, linguistic features, cultural context, and the effectiveness of linguistic devices in advertisements are examined. The research identifies similarities and differences between the two languages, providing practical insights for advertisers and linguists.

Zenodo (CERN European Organization for Nuclear Research)
Nordic International University, International University (KH)
Quality Education
Openalex Percentile: Top 51%
Historical Economic and Social Studies
DOIOpen Access PDFOpenAlex
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PERSUASIVE STRATEGIES IN UZBEK AND ENGLISH ECONOMIC ADVERTISEMENTS · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS