THE IMPACT OF NONVERBAL COMMUNICATION USED ON TWITCH

Summary The so-called twitchers are content creators who share it through the twitch platform on a regular and paid basis. This platform, which began in 2011, already has more than 140 million monthly users, leaving more than 2 billion hours of content viewing in 30 days. 65% of platform users are men and 35% women, although this difference has been accentuated in the last 5 years, increasing to 81% men and only 19% women. Knowing the reach that this content has, and that half of the users are between 18-34 years old; 14% is represented by the group between 13 and 17 years old, this age group being the biggest consumers and on which any action carried out has the greatest repercussion and impact. Many of these users end up idealizing their favorite streamers, spending hundreds of euros on donations and subscriptions, in order to continue consuming their content. In this article, we will analyze the visual profiles of the Spanish twitchers with the largest number of followers, who make live broadcasts of more than 6 hours, and analyze the development of the bodily verb representations that they manifest and the possible impact that they have on their consumers. through their broadcasts.