The Role of Artificial Intelligence in E-Commerce Platforms

Artificial Intelligence (AI) has significantly transformed e-commerce platforms by enhancing personalization, improving customer experience, optimizing supply chain management, and increasing operational efficiency. This research paper explores the integration of AI in e-commerce, analysing case studies and data to highlight its impact. The study employs a mixed-method research approach, combining qualitative and quantitative methodologies to provide a comprehensive understanding of AI's role in e-commerce. The findings suggest that AI-driven solutions are reshaping the industry by offering better decision-making tools, predictive analytics, and automation capabilities.