A Study on Impact of Business Analytics in Sales Stores Undertaking at Zudio

In today’s competitive market, understanding customer behavior, forecasting demand, and optimizing sales strategies are vital. Business analytics — through descriptive, predictive, and prescriptive techniques — allows companies to leverage large volumes of data for actionable insights. The adoption of BA in sales processes is reshaping how companies attract, convert, and retain customers. Zudio's key advantage lies in its combination of affordability, trendiness, and accessibility, making it a popular choice for budget-conscious shoppers, especially in India. Zudio offers stylish and comfortable clothing at prices that cater to a broad audience, often ranging from ₹199 to ₹999. Its success is also attributed to its fast-fashion approach, which involves quickly responding to changing trends and refreshing its inventory