The Role of AI in Social Media Marketing

This research explores the transformative role of Artificial Intelligence (AI) in social media marketing, focusing on consumer engagement, brand performance, and the overall marketing strategy. Using a sample of 150 respondents, this study investigates the awareness, benefits, and challenges of integrating AI in marketing practices. The findings indicate a growing reliance on AI tools such as chatbots, recommendation systems, and predictive analytics to enhance consumer interactions and optimize marketing campaigns. The study also discusses the ethical implications and limitations associated with AI deployment in marketing contexts.