Administrative Problems & Strategies of Marathi Newspapers (With Reference to Nashik)

Marketing of newspaper is now a days is difficult task before the management. Newspapers entertain the people and give knowledge to them. To start and run a newspaper is not easy job. It needs huge capital investment and lots of efforts. Trained, skilled and talented manpower is required. One should have capacity to bear the losses for so many years. Patient is required. Beside this, modern technology, best services, different and qualitative news is the demand of this business. Those who fulfill these conditions can stay here. That’s why common man cannot afford to start newspapers. Only industrialists and politicians who have black money can enter in this business. Today, the cost of production is increased to such a height that the old and well-established newspapers also rethinking about their business. Administration expenditure is also high. If one wants to continue his newspaper, he requires qualitative staff which demand attractive salary. The main source of income is commercial and government advertisement. Income from circulation can`t meet the expenditure. A single copy of newspaper costs for Rs. 10 to 15. Because of advertisement it is affordable to sale for Rs. 3 to 4. The loss of new edition is covered by the profit earning editions in other cities.