Analisis Privasi Digital dalam Kasus Akun Anonim 'Fufufafa': Antara Ekspresi Publik dan Penyalahgunaan Identitas

The viral phenomenon on social media often involves a fine line between freedom of expression and privacy infringement. This study explores how intensive digital interactions contribute to the creation of viral content while simultaneously posing risks of violating individual privacy. Using a qualitative approach, this research analyzes viral cases that spark debates about privacy, including how audiences, content creators, and social media platforms contribute to shaping these dynamics. The account "Fufufafa," one of the viral content phenomena on platform X, exemplifies this dynamic. The findings indicate that the popularity of content is often achieved at the expense of the subject's privacy, both explicitly and implicitly. The study highlights the importance of stricter regulations and comprehensive digital education to maintain a balance between freedom of expression in the digital realm and respect for individual privacy rights.