THEORETICAL FOUNDATIONS OF DEVELOPING COMPETENCE IN DIGITAL CONTENT CREATION BASED ON THE INTEGRATION OF INFORMATION TECHNOLOGIES AND PROFESSIONAL SUBJECTS

This article analyzes the development of competence in digital content creation based on the integration of information technologies and professional subjects, as well as its theoretical and methodological foundations within the educational system. A systematic model is proposed for enhancing this competence through an innovative approach grounded in the TPACK model and the "Pedagogical Wheel" concept. The article highlights opportunities for fostering students’ independent, creative, and digital thinking skills through an integrative approach. Furthermore, it explains the content of digital competence, tools for its development, and mechanisms of integration from both pedagogical and technological perspectives.