Factors Influencing Cashless Payment Adoption of Microenterprises in Baguio City

This study was conducted to investigate the factors influencing the cashless payment adoption among microenterprises in Baguio City to understand the current status of microenterprises, the level of influence of factors such as Perceived Ease of Use, Perceived Usefulness, and Perceived Trust on adoption decisions, and identifying the challenges faced by these microenterprises. A mixed method approach was used, with quantitative data gathered through surveys while qualitative was applied to thematic analysis. The data analysis included descriptive statistics and the Kruskal-Wallis H Test with Dunn’s Test. The findings reveal that PEOU and PU greatly influence the decision to adopt cashless payments while PT is important for ensuring successful implementation. Microenterprises show a significant level of awareness and willingness to adopt cashless payments, despite this they face challenges such as technical errors and trust issues. The study concludes that the capital of microenterprises ranges from PHP 100,000 to PHP 500,000, with mobile payments and debit/credit cards being the most convenient and widely used methods. To overcome these challenges, the study recommends providing training and support to microenterprises, improving cashless payment security, and working with local government agencies and policymakers to create policies promoting cashless payments.