TOURISTS PERCEPTION TOWARDS TOURISM ATTRACTIVENESS OF JOS PLATEAU AS A TOURIST DESTINATION

<p>ABSTRACT</p> <p>The Jos Plateau region has immense tourism attractions and is widely known as a tourist haven imbued with both natural cultural uniqueness.  It is equally known for its friendly weather and very hospitable and peace- loving inhabitants. It has been a preferred destination choice of many tourists. This study aimed at assessing the tourist’s perception toward the tourism attractiveness of Jos Plateau. The region has immense tourism potentials but her enormous challenges have bedeviled the region's development as a tourist destination. The study was carried out at 9 sampled tourist sites on the Jos Plateau. 1050 questionnaires were administered at the 9 tourist sites. The study has investigated and established through documentary survey, field observation, survey approach and questionnaires that the Jos Plateau region is very richly endowed with both natural and man-made tourist attractions. The range of the attractions shows that the Jos Plateau in terms of potential tourist attractions may be ranked among the leading tourism endowed regions in Nigeria. It is recommended that Jos Plateau region as a tourist destination should strive to project positively her tourism image through aggressive promotion campaigns.</p>