Beyond productivity: why animal welfare in farming matters more than ever

This article examines the increasing importance of animal welfare in livestock farming by integrating perspectives from ethics, economics, and animal health. Driven by evolving consumer preferences, global policy frameworks, and technological advancements, the industry is gradually adopting more humane practices such as enriched housing, improved transportation, and real-time monitoring through Precision Livestock Farming (PLF). While these developments reflect a shift toward ethically produced food, challenges remain in enforcement and economic sustainability. The article argues that balancing productivity with animal welfare is essential for building a more sustainable and ethically responsible livestock sector.