EXAMINE THE ROLE OF SERVICE ROBOT INTEGRATION IN THE HOSPITALITY INDUSTRY

Abstract Introduction: A service robot stand out from the crowd and give diners a unique experience exciting to focus on. Some of the examples are: Robot-Staffed Hotels, Robotic Concierges, AI Chat bots, Robotic Bartenders, Cleaning Robots shall be adapted soon. Pupose: The present study explores usage of service robot (AI) into hospitality sector to enhance guest travel and their experience by making it handy or easy to use and accepted among guest in the coming era. Methodology: Studies performed in various sectors were used and included in the study to find a comprehensive conclusion. Analysis&Findings: For analysis secondary data like journals, articls, magazines, blogs were taken for the study. This study finds that performance expectancy, hedonic motivation, and habit have a significant impact on hospitality guest' behavioural intention to utilize service robot integration. Findings also highlighted that guest are willing to use new technology in the hotel industry looking at the ease of usage and acceptance. The study provides further elaboration on the theoretical and managerial implications, as well as potential avenues for future research. Originality: Although several studies has been published that examine service robot integration and acceptance in the restaurant and, only a limited reported on Service robot integration airline industry, Hotel industry, Tourism industry.The usage does not stop here even in airport, baggage handling by robots, security, and maintenance and in retail store will use for packaging, create a consistent process, quickly re-wrapping of products and placing them in boxes. Hence, this study addresses the gap. Keywords: Service robots, Automation, Artififical intelligence, Hospitality, Tourism,