THE ROLE OF DIGITAL PAYMENTS IN E COMMERCE GROWTH IN INDIA

This study investigates the impact of digital payment systems on the growth of the Indian e-commerce sector. Drawing on primary data from 113 respondents and secondary data from credible government and industry sources, the research explores variables such as payment preferences, platform usage, transaction frequency, and consumer trust. Statistical analyses reveal a strong correlation between the convenience of digital payments and increased online shopping behavior. The Unified Payments Interface (UPI) emerged as the most preferred method, valued for its speed, ease of use, and zero transaction cost. However, security concerns, refund-related issues, and limited digital literacy—particularly among older and rural users—remain key barriers. The paper concludes by proposing a comprehensive framework for policymakers and businesses, emphasizing digital infrastructure upgrades, user education, and inclusive financial strategies.