The essence and significance of GR management in the formation of industrial enterprise management

Subject of research. The article provides the meaning of effective management, where itsdirect impact on the success of the enterprise is determined. It is outlined that effective tools forthe development and functioning of business structures in conditions of sustainable development aremanagement functions, namely analytical, forecasting, and system planning. It was noted that one ofthe important effective tools for the development and functioning of business structures in today’sconditions is GR–management in the formation of the management of an industrial enterprise. GR(Government Relations) is outlined as the formation of relations of enterprises with power structuresand one of the components of their management.Purpose of the study. It was noted that the essence of such a strategic partnership is long–termcooperation between enterprises, the state and institutions of higher education in the context of a synergisticeffect. The methods, tools of GR technology and the main stages of GR management are outlined.Research methods. When writing a scientific article, general scientific and special researchmethods were used: description, analysis, generalization, and systematization.Work results. The historical chronology of GR as a type of activity was studied. The peculiarities ofGR–management were noted in this study. The economic essence of the concepts of communicationmanagement, PR, and lobbying is singled out and defined. Scientific approaches to the interpretation and understanding of the problem of communication management are defined. Concepts such asGR and PR are distinguished, GR and PR are defined as the most important blocks of enterprisecommunication management, which have different objects of managerial influence.Conclusion. The subject, object, subject and main tasks of PR management are defined. It was notedthat combining the services of GR–management and PR–management will have a favorable effect onthe formation of relations between the government and business. As a conclusion, it is proven that theformation of open, positive, reliable partnership relations using a large number of tools is the directpurpose of GR–management of an industrial enterprise.