TRANSFORMATION OF ONLINE COMMERCE AND DIGITAL ADVERTISING IN INDUSTRIAL ENTERPRISES OF KASHKADARYA REGION

This study examines the transformation of online sales and digital advertising tools in industrial enterprises in the Kashkadarya region. In recent years, the development of digital technologies and the Internet has fundamentally changed the business processes of local industrial enterprises and helped them increase their competitiveness in global markets. Through online sales platforms and digital advertising tools, industrial enterprises are able to offer their products on a global scale. The study pays special attention to the process of transition of industrial enterprises in the Kashkadarya region to online sales, the effectiveness of digital marketing strategies, and the role of digital advertising in the modernization of the industry. This study analyzes the impact of online sales and digital advertising tools on changes in the marketing activities of the industry and on its export potential. The results provide an opportunity to strengthen the integration of industrial enterprises in the Kashkadarya region with global markets by introducing digital marketing.