A Comparative Study on Customer Satisfaction Towards Online Shopping and Offline Shopping with Special Reference to Coimbatore District

This study attempts to analyses the customer satisfaction of online and offline shopping.Customer’s satisfaction has become a crucial point of differentiation in online and offline shoppingwhere consumers make weekly, fortnightly or monthly trips and then spend more on these trips thanother times especially in countries like India where competition in online is very fierce. Unfortunatelyin offline shopping, i.e., especially in departmental stores most of the unsatisfied customers do notcomplaint, they just go shopping somewhere else. The most popular form of shopping include thosethat are click- and- mortar which means stores that have both physical entity and an on-line presence.The numbers of strictly online stores will only continue to grow because of the growing popularity inonline shopping and buying. In this study using different socio – economic variables. The outcomes ofthe study suggest that the better understanding of customer satisfaction.