UNBUNDLING OF MASS COMMUNICATION PROGRAMME IN NIGERIAN UNIVERSITIES: ISSUES AND MATTERS ARISING

The study analyzed the unbundling of mass communicate on programme in Nigerian Universities using Imo State University as a case study. It examined the transformative implications and challenges associated with the process through a comprehensive review of the evolving landscape of mass communication education globally, the research focused on the specific case of Imo State University to analyze the motivations, strategies, and outcomes of unbundling the mass communication curriculum. The study also explored the impact of this unbundling on students, faculty, and the overall educational framework, considering factors such as adaptability to emerging media trends curriculum coherence, and the ability to meet industry demands. Additionally, it investigated the potential influence on academic collaboration, resource optimization, and the university’s responsiveness to the dynamic communication industry. By examining the experiences and perspectives of stakeholders involved in this unbundling process, the research gave valuable insights into the broader discourse on restructuring mass communication programmes in tertiary institutions, offering recommendations for effective implementation and sustainable development