Clinical Study of Innovative Initiatives of Sahyadri Agro Farm

Abstract Sahyadri Agro Farming is an agricultural initiative that focuses on sustainable and organic farming practices in the Sahyadri region of Maharashtra and India. Sahyadri Agro Farming emphasizes the use of natural and organic methods to cultivate crops, avoiding the use of artificial fertilizers and pesticides. Improved soil health, organic farming practices help maintain soil fertility and structure. Sahyadri Agro Farming helps improve the livelihood of the farmers by providing them with a stable source of income. Promotes environmentally friendly practices, and conserves natural resources. Sahyadri Agro Farms launched its own FMCG products three and a half years ago. Food drinks, juices, jams, ketchups, frozen and IQF products are available in about 10 thousand retail outlets in Nashik, Jalgaon, Pune, Mumbai. Sahyadri Agro Farms' aseptic packaging products are also available in the market. Sahyadri Agro Farms has appointed HORECA distributors for frozen fruits and vegetables for hotels, restaurants and catering. ‘B-to-C’ and ‘B-to-B’- The company has developed ‘B-to-C’ (Business to Consumer) and ‘B-to-B’ (Business to Business) marts. Retail and wholesale buyers who sell fruits without direct customers can buy. After booking through the “Sahyadriyan” app, the delivery is made from 49 distribution centers of Sahyadri Agro Farms in the states of Maharashtra, Madhya Pradesh and Gujarat. Currently, more than 50 tonnes of fruits are supplied daily. The target is to take this quantity to 500 tonnes per day. This wholesale market will also expand to other states of the country including Delhi.