Variations in Online Health Information-Seeking Behaviour of Individuals Experiencing Infertility: A Literature Review

Background: Historically, individuals would acquire health-related knowledge through traditional means such as accessing library resources, seeking guidance from healthcare practitioners, or engaging in conversations with reliable acquaintances. Nevertheless, this phenomenon has undergone substantial transformations due to the swift progressions in information technology. The Internet has become a significant source of health information. Research over the past decade has highlighted the varied online health information-seeking behaviours of individuals facing infertility. While numerous perspectives on the significance of these behaviours have been explored, gaps remain in the existing literature. Objective: This study examined the existing literature on the online health information-seeking behaviour of infertile individuals to establish the variations in the online information-seeking behaviour of men and women facing infertility. Method: This study adopted the literature review approach. A total of 77 studies were selected for review from online sources, out of which only 15 met the study’s inclusion criteria. Focus was on studies on health information-seeking behaviour (OHISB) published online between January 2015 and January 2024. Results: The findings indicate that women were more likely to engage in online support groups than men. However, both genders actively seek information about infertility, albeit with slight differences in the types of contents they pursue. The study further reveals those demographic factors such as age, gender, income and educational level influence information-seeking behaviour. Conclusion: Both infertile men and women sought information about infertility online. However, there seems to be a minor variation in the material pursued by each gender. The growing reliance on the internet for health information will create further chances to enhance patients' information-seeking behaviours. Unique Contribution: Although infertility affects both men and women, the experiences, challenges, and social implications between both genders differ. This study has offered insight into the variations in online information-seeking behaviour of men and women facing fertility challenges. The study will help stakeholders tailor their strategies to meet the needs of each gender. Key Recommendation: The study recommends that information be tailored towards each gender needs and improving the balance and accuracy of online information regarding infertility and evaluating the role of government and healthcare professionals in verifying such content.