PREDICTIVE TREND ANALYSIS AND VISUALIZATION FOR EMERGING MARKET OPPORTUNITIES

ABSTRACT This paper tries to explore the design and implementation of predictive trend analysis using machine learning and big data analytics to find and visualize market developments. It proposes a framework leveraging different data sources, including social media, sales records, and economic indicators, to provide relevant insights into an organization, improve strategic planning, and exploit emerging trends. The framework includes a fundamental module, BASOA, comprising sentiment analysis, trend forecasting, data collection, and processing into a unified model within the context of Big Data Analytics Service Oriented Architecture. The findings of the research show how BASOA can be a better business intelligence tool by providing trends and interactive data visualizations. Keywords: Big Data, Predictive Analytics, Business Intelligence (BI), Machine Learning, Sentiment Analysis, Interactive Visualization, Emerging Market Trends.