A Study on Startup Intentions Among Final Year Arts & Science Students in Coimbatore City

The study explores the Start-up intentions among final year arts & science students in Coimbatore city. The focuses on students’ preference in selection of industry or sector and how do they utilize the technology and social media for their improvement of ideas and understanding. Primary data was collected in the form of questionnaires. The tool used for the study was SPSS: Frequency analysis, ANOVA and T-test. The sample size of the study is about 120 respondents. The findings reveal that students are highly preferable towards sectors with significant growth potential, such as fintech and e-commerce. The analysis further indicates that educational qualifications influence the use of technology and social media for business ideas. The study concludes that with better guidance, mentor-ship, and institutional support, these students can turn their entrepreneurial aspirations into successful ventures, contributing to a dynamic startup ecosystem.