Exploring the New Frontier: The Digital Personal Data Protection Act (DPDP) of India and Its Effect on the Advertising Industry

India's Digital Personal Data Protection Act, 2023 (DPDP Act) is an important milestone in data privacy in the country, bringing with it a new era of rights-based data management and preference for the rights of the citizen. This research paper analyses the implications of the DPDP Act on India's advertising sector, an industry fully dependent on personal data for niche-focused promotions and customized interfaces.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-28
DOI
https://doi.org/10.5281/zenodo.15760757
Primary Topic
Privacy, Security, and Data Protection
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring the New Frontier: The Digital Personal Data Protection Act (DPDP) of India and Its Effect on the Advertising Industry

Zenodo (CERN European Organization for Nuclear Research)
Privacy, Security, and Data Protection
article

Exploring the New Frontier: The Digital Personal Data Protection Act (DPDP) of India and Its Effect on the Advertising Industry

article en

Abstract

India's Digital Personal Data Protection Act, 2023 (DPDP Act) is an important milestone in data privacy in the country, bringing with it a new era of rights-based data management and preference for the rights of the citizen. This research paper analyses the implications of the DPDP Act on India's advertising sector, an industry fully dependent on personal data for niche-focused promotions and customized interfaces.

Zenodo (CERN European Organization for Nuclear Research)
Peace, Justice and strong institutions
Openalex Percentile: Top 48%
Privacy, Security, and Data Protection
DOIOpen Access PDFOpenAlex
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Exploring the New Frontier: The Digital Personal Data Protection Act (DPDP) of India and Its Effect on the Advertising Industry · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS