SEMANTIC AND AUDIO-DYNAMIC CHARACTERISTICS OF BRANDING, ADVERTISING AND PR-COMMUNICATIONS BASED ON AI TECHNOLOGIES

The article presents a historical retrospective of AI-technologies development. The theoretical approaches of research into the definition of the concept of ‘artificial intelligence’ are disclosed. The possibilities of using semantic experience in optimising text and visual content and using audio-dynamic elements to enhance the emotional impact on the audience are considered. The importance of co-creation on the basis of AI-technologies in creating effective forms of communications and their implementation in branding, advertising and PR-strategies, as well as the effectiveness of using new creative opportunities in creating personalised content on the basis of prompt-engineering has been determined