Certain Uncertainties

This report presents foresight research conducted by the CoSTAR Foresight Lab in partnership with i2 media research. Presented from a UK perspective, it has identified forces affecting the world in which CoSTAR and the wider creative sector’s activities are unfolding. Forces, or drivers, are a common method in foresight studies, and can be used to make sense of the wider context. Often this allows us to hypothesise around possible cause-and-effect relationships in emergent, on-the-ground issues. Forces driving change are certain and well-known, though their trajectory is uncertain. Typically, they have a clear presence dating back a decade and are expected to influence the next decade in uncertain ways. They are certain uncertainties.