Effectuation Canvas and Social Business Model for Malaysia Kemaman River Terrapin Conservation Project

Abstract: The Malaysia Kemaman River Terrapin Conservation Project aims to protect and sustain the terrapin population using the Effectuation Canvas and Social Business Model. This research highlights the project’s framework, emphasizing community involvement, strategic partnerships, and sustainability. Key components include personal values, conservation skills, community engagement, data collection, and educational outreach. The project has saved thousands of terrapin eggs and released head-started terrapins into the river. By integrating social and economic values, the project enhances NGO operations and promotes long-term conservation success, ensuring the sustainability of the terrapin population and fostering a conservation-minded community. Keywords: Terrapin Conservation, Effectuation Canvas, Social Business Model, Community Engagement, Sustainability