CRYPTO SOCIAL MEDIA MARKETING: CHALLENGES AND GROWTH PROSPECTS

Many companies are introducing cryptocurrencies into sales management and marketing, the study of these processes is an urgent and in-demand phenomenon, in the context of the digitalization of society, the formation of a single global digital space, is often associated with the desire of enterprises and people to escape from state control, imposed restrictions and sanctions. The destruction of the traditional financial system, states and banks, the transition to a new way of economy, also lead to an increase in interest in cryptocurrencies as a new payment tool and anonymity of mutual settlements. In general, the impact of social media on cryptocurrency is a multifaceted phenomenon and can be both positive and negative. It is important for investors to take this dynamic into account and be careful when making decisions. The purpose of the study is to analyze the impact of social networks on the cryptocurrency market, identify their role in the dissemination of information, price formation and investor behavior, and identify key trends and directions for their development by companies and markets. In this regard, cryptomarketing can become a promising area for the development of the market, trade relations and the national economy of Russia