THE ECONOMIC FOUNDATIONS OF THE HOME-STAY SYSTEM AND THE GREEN HOTEL CONCEPT IN THE DEVELOPMENT OF ECOLOGICAL TOURISM

This article analyzes the improvement of accommodation services as one of the key infrastructure components in the development of ecological tourism in Uzbekistan. In particular, it examines the economic factors and investment opportunities that influence the sustainable growth of ecotourism through the establishment of a home-stay system and the expansion of the "green hotel" concept. Furthermore, it explores the importance of cost-effectiveness in the hotel business, ecological certification systems, green investments, and economic instruments such as state-provided subsidies and grants. Keywords: ecological tourism, green hotel, home-stay, sustainable tourism, investment environment, service market, ecological certification, green economy, subsidies, franchising.