ELECTRICITY IN THE GAP BETWEEN THE PROFESSION AND CIVIL SOCIETY

Purpose: This study examines the influence of media information on public perception and individual decision-making in the electricity sector in Slovenia. It focuses on how different media formats shape opinions in the context of prominent national energy debates, including challenges at the Šoštanj Thermal Power Plant (TEŠ 6), issues with distribution companies, the introduction of a new tariff system, civic opposition to wind farm projects, and the cancellation of the referendum on the second unit at the Krško Nuclear Power Plant (JEK 2). The research aims to understand the gap between expert discourse and public perception and how this affects sustainable energy-related decisions. Methodology: The study employed a quantitative survey method, collecting data from two target groups: energy sector professionals and members of the general public. The analysis included descriptive statistics, proportion analysis, and correlation analysis to identify patterns and differences in how each group engages with and trusts information about the electricity sector. Results and Conclusions: Findings reveal a significant divergence in how professionals and the general public seek and interpret energy-related information. Professionals prioritize technical details and expert analyses, while the general public relies more on simplified information and media recommendations. This discrepancy influences energy-related choices, such as the purchase of energy-efficient appliances or the selection of energy sources. A key challenge identified is the media’s struggle to balance technical accuracy with accessibility for the broader public. Many respondents also expressed uncertainty about the reliability of online sources, citing a lack of professionalism. Despite these concerns, both groups acknowledge the essential role of media in informing the public about energy issues. Research Limitations: The study is limited to two specific target groups within Slovenia and is based solely on self-reported data from surveys. It does not include longitudinal or qualitative data that might offer deeper insight into behavioral changes over time. Practical and/or Social Implications: The research underscores the need for improved media communication and education on energy topics. Enhancing media literacy and encouraging clearer, more accurate reporting can support more informed and sustainable public decision-making, particularly in the context of transitioning to renewable energy. Originality: This study provides a unique comparative insight into how energy information is perceived and processed by experts versus the general public in Slovenia. It highlights the communication gap between these groups and offers valuable input for shaping future strategies to improve public engagement and understanding in the energy transition process. Keywords: information, electric power, public opinion, engineering, descriptive statistics, proportion analysis, correlation analysis