The Baby Boomers - A Retrospective and Prospective Look at Their Enduring Societal Influence

The Baby Boomer generation refers to the large demographic cohort born between 1946 and 1964, shortly after the end of World War II. This generation has had an immense cultural, economic, political, and technological impact on society. They grew up during a time of postwar prosperity and optimism, lived through the civil rights movement and sexual revolution during their youth, entered an increasingly competitive and globalized workforce as young adults, and are now moving into older age. This paper provides an in-depth overview of the Baby Boomer generation, spanning their historical origins from WWII to their impending old age. It explores their demographic characteristics, values, lifestyle, spending habits, health, intergenerational relationships, stereotypes, and influence across culture, the economy, politics, the environment, and technology. As the Boomers move into retirement, their sheer numbers will place demands on healthcare, social security, the economy, families, and public policy. However, the trailblazing, independent, and prosperous Boomer cohort will continue shaping society even as they age.