WAYS OF ATTRACTING INVESTMENTS DURING THE TRANSFORMATION PROCESS IN BANKS

This text examines the multifaceted strategies banks employ to attract investment amid their transformation processes. It highlights the critical role of technological modernization, transparent governance, and strategic communication in securing financial resources. The discussion emphasizes the importance of diversifying funding sources, engaging international and domestic investors, and integrating sustainability principles through ESG frameworks. Human capital development, regulatory compliance, and robust risk management are identified as essential components that enhance investor confidence. Furthermore, the role of innovation, data analytics, and collaborative partnerships with global financial institutions is explored as drivers of competitiveness and growth. Overall, the analysis demonstrates that successful investment attraction requires a comprehensive approach balancing financial, technological, and social factors to ensure sustainable and resilient banking sector development.