Business Case Study: Driving Content Strategy and Audience Retention with AI at STARWAVE Entertainment

This business case study examines how STARWAVE Entertainment, a fictional media company, leverages Artificial Intelligence (AI) technologies to enhance content strategy and boost audience retention. The case explores the use of AI for personalized content recommendations, production planning, audience behavior analysis, and marketing optimization. Designed for students, researchers, and professionals in media management, digital marketing, and data science, the study highlights the challenges and opportunities of AI-driven transformation in the entertainment industry, including ethical considerations surrounding data use and personalization.